Sticky things on my newspaper

Where'd they come from?  You know, those sticky notes that block out the headlines of my home delivered daily newspaper?
It seems readers of the Florida Times-Union in Jacksonville, Florida had the same question.

Those sticky notes that appear atop the front page get a lot of attention - and they generate reader complaints.
The 3-inch-by-3-inch squares often obscure parts of carefully crafted headlines and stories, somewhat to the chagrin of journalists who think of the front page as sacred ground.
Worse, when readers try to peel them off, the newspaper sometimes tears right through the headline.
How smart is it to allow such a thing to intrude on the normalcy of daily reading? Not very, according to some.

According to the story, the advertising works well, but the paper had to respond to complaints that the glue was too strong because it lifted text or tore the paper.

As for me, well, I just peel off those little suckers, roll them into a ball and toss them.  Maybe, instead, I should make them into a ball and use it to play catch.
Well, that's what I have to say. Stephen M. Flatow